5 Kinds of PR Agency-Client Relationships
The 5 Kinds of PR-Agency Relationships…which one do you recognise? The client-agency relationship can be many things to many people and every business relationship has its own dynamic. However, in PR...
View ArticleWhat are you talking about Brad? It’s a perfume!
When Marilyn Monroe famously told a newspaper that she wore Chanel No.5 to bed, Coco’s PR people must have been doing cartwheels down the Champs Élysée. What better endorsement than the queen of...
View ArticleThe Journey!
It’s perhaps a little too early for Christmas ads but when I came across this one it would have been rude not to share! The new John Lewis Christmas TV ad celebrates the extra mile we all go to at...
View ArticleShockvertising works and it’s here to stay
In the increasingly cluttered media world shock advertising has become a tempting way to grab consumer attention, column inches and notoriety. The home-grown king of shockvertising, Paddy Power, has...
View ArticleThe 10 most popular ads among YouTube UK users
YouTube has compiled the most popular ads of 2012 among UK users. The top two were for car manufacturers and it is great to see that even in a depressed car market, many brands including Honda have...
View ArticleDrinkaware.ie Making Full Sense in their Campaigns
I am one of the thousands of Irish people that has given up drink for January, along with a good few other New Year’s resolutions! The latest drinkaware.ie campaign came to my attention today and, like...
View ArticleRTÉ Player pauses for tea break
Isn’t it strange that advertisements can almost tell what you’re thinking? Every evening, I like to catch up with the daily soaps, my favourite being Eastenders. RTÉ player is the most convenient place...
View ArticleKilbeggan: The Secret is Out
A couple of months ago, Beam Inc the owners of the Kilbeggan Distilling Company* flew a crew over from Chicago based creative agency, Walton Isaacson, to film a series of live action adverts to launch...
View ArticleThe Thigh’s the Limit?
Japanese PR firm ‘Absolute Territory’ (zettai ryouiki) has made ‘showing a bit of leg’ a professional requirement for the 1300 models who applied to their new ‘thigh advertising’ jobs. In a country...
View ArticleGood business means good profits
Good business means good profits: the role of CSR By Alan Tyrrell, Director, PSG Plus As many as three quarters of global CEO’s agree that satisfying societal needs beyond those of investors is...
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